Four months ago, omni-channel retailer HSN launched The List with Colleen Lopez, a fashion program that features must-have items and Pinterest. Pinterest already refers up to 40 times more visitors to HSN.com than other social networks, so the channel thought it would be a perfect way to engage their fans during the program and in between shows. Since launching the show, HSN has seen huge increases in Pinterest referral traffic, impressions, followers, repins, comments and more. Learn how they did it and get some tips for your own Pinterest strategy—no TV show required! |
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