Thursday, August 14, 2014

Case study: How HSN uses Pinterest to increase traffic, repins and followers

Pinterest for Business
 
How HSN uses Pinterest to make waves

Four months ago, omni-channel retailer HSN launched The List with Colleen Lopez, a fashion program that features must-have items and Pinterest.

Pinterest already refers up to 40 times more visitors to HSN.com than other social networks, so the channel thought it would be a perfect way to engage their fans during the program and in between shows.

Since launching the show, HSN has seen huge increases in Pinterest referral traffic, impressions, followers, repins, comments and more. Learn how they did it and get some tips for your own Pinterest strategy—no TV show required!



Create video collections on Pinterest with Vevo

Pins have always been more than pretty pictures. You can add YouTube videos and Soundcloud tracks to your Pinterest boards. Now, you can also use the new Vevo player to curate music videos that play right on Pinterest. Create a visual mixtape for your business with music videos, shows, live concerts and more. When you're on Vevo.com or on the Vevo iOS app, just tap the share icon, then the Pinterest button.

 
 

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