Thursday, July 17, 2014

3 new announcements from Pinterest

Pinterest for Business
 
Case study: How Buzzfeed uses Pinterest to make content viral

BuzzFeed is a news and entertainment website that features some of the most shareable, social content on the web. They use Pinterest to find trending topics, see what's resonating with people and get ideas for stories. Since joining Pinterest, they've seen exponential increases in Pinterest referral growth and traffic.

Buzzfeed's vice president of growth and data Dao Nguyen adds: "Pinterest is BuzzFeed's second largest social network referrer. It also has a much longer lifecycle than other social networks, often driving traffic to posts months after publication. In fact, more than half of BuzzFeed's traffic from Pinterest goes to posts published more than 2 months ago!"

Read more about how Buzzfeed uses Pinterest in our newest case study.


Welcome Shopify stores to Pinterest

Many online shops use Pinterest to connect with their audience, tell their story and help people discover their products. Shopify, a leading commerce platform for over 100,000 stores, says many of their online merchants see huge referral traffic from Pinterest.

Now, all eligible Shopify stores have Rich Pins, making it easier for Pinners to discover things they like and purchase from those stores directly. Read more on the blog.

More ways to discover Pins

We're adding a new way for Pinners to find Pins from people who share their interests. Now, all categories on Pinterest will include related interests. People can follow these interests to get fresh Pins delivered right to their home feed. Read more in our latest announcement.
 
 

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