A closer look at boards
Boards let people organize all of their Pins around different ideas, interests and plans. They can also be an important part of your business' identity on Pinterest. Boards show people what your business is all about, like what kinds of products you offer or what inspires you.
There are two ways to approach boards: as a source of distribution for your content and as a destination in and of itself, a place where people can go to explore an interest. Read our post to learn how you can use both approaches on your own boards.
How Nilla Wafers used Pinterest to reconnect with people
Nilla Wafers wanted to find ways to refresh their image and reconnect with their consumers. Since so many people come to Pinterest for baking and food inspiration, it was the right place for them to get to know their community better.
"Pinterest has been a valuable tool for raising awareness, as well as identifying, interacting with and getting inspired by our most passionate and talented fans," said B. Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International.
Learn more about how Nilla Wafers updated their packaging and crafted new campaigns to reach people on Pinterest.
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