Tuesday, April 22, 2014

Getting Started #5: Find out what Pinners love most about your business

Pinterest for business
 
Hi Medical Cases!
You've become quite the Pinterest pro over the last few days! Today, you'll get to know the data you can access in Pinterest web analytics, and learn how to verify your website.
 
Meet Pinterest web analytics
With Pinterest web analytics, you can see exactly what Pinners are adding from your website and how many of them click through to explore your site more. These insights can help you make smarter choices about your merchandising, product development and pinning strategy.
You'll get to dig into things like:
The number of Pins coming from your site
The traffic from Pinterest to your site
The number of people who've seen your Pins
The most recent and most clicked content from your site
See how others do it
Lowe's uses Pinterest analytics to brainstorm new product ideas.
Verify your website
Before you can get into all this data, you'll need to verify your website. Once you verify, you'll see a check mark on your profile, letting people know that your account's official.
Keep in mind that it may not be possible to verify websites like Facebook or Etsy pages. (If you're stuck, this article might help.)
Verify your website
 
What's next
In our final email (phew!), we'll show you how to make your Pins more useful and encourage Pinners to click through them.
 
Thanks for Pinning with us!
— The Pinterest Partner Team
 
 

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